Backed by the expertise of professionals with over 15 years of experience in supplying flowers across the UK and EU, La Fleur is revolutionizing the Indian flower retail experience.
To create a market in India for mass produced cut-flower bouquets, to be sold through supermarkets and chain stores. To create a brand known for good quality, consistency, great design, and creative products.
We add flower food to all our bouquets, increasing the vase life of your flowers. We source our flowers directly from growers, creating more value for you.
We use temperature-controlled trucks, keeping flowers fresh for longer. We wrap our flowers in high-quality recycled paper, reducing the impact on the environment. We hand tie all our bouquets, giving them a personal touch.
Despite an average annual consumption of INR 65 billion worth of flowers per year between 2009-2016, India’s floriculture sector is still heavily unorganized. Nearly 85% of all flowers sold in India are by roadside vendors, local florists, and itinerant sellers. Online sale accounts for less than 1% of the revenue from all flower sales.
Today’s Indian customer earns more than ever before. This can be seen in the twenty-fold increase in household disposable incomes between 1990 and 2015. Majority of this money is usually spent by families shopping in large malls, retail stores, and supermarkets.
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