The data examined by GME predicted that by 2026, the Global Data Management Platform Market would grow with a CAGR value of 9.5 percent. Because of the increasing need for improved data management from major corporations and advertisement companies, the global data management platform business is expanding.
Browse 159 Market Data Tables and 119 Figures spread through 189 Pages and in-depth TOC on "Global Data Management Platform Market - Forecast to 2026".
https://www.globalmarketestimates.com/market-report/global-data-management-platform-market-3224
By Data Type (First Party, Second Party, and Third Party) By Data Source (Web Analytics Tools, Mobile Web, Mobile Apps, CRM Data, POS Data, and Social Network), By End Users (Ad Agencies, Marketers, and Publishers), By Region (North America, Asia Pacific, CSA, Europe, and the Middle East and Africa); End-User Landscape, Company Market Share Analysis & Competitor Analysis
Key Market Insights
- The prominence of digital marketing is critical to the expansion of the market for data management platforms.
- The firstparty data type is foreseen to predominate because it is the most crucial information for both organization and the consumer which needs to be secured.
- Web analytics is presumed to lead in the data source segment because it aids in designing client profiles to increase the profitability of advertising and sales operations.
- The rising necessitates the use of effective data collection methodologies by advertisers to reach consumers is boosting demand for a data management platform.
- North America is presumed to dominate due to the increase in the proportion of online customers and internet penetration.
- Major players in the global data management platform market are Actian Corporation, BMC Software, Inc., CA Technologies, Inc., Hitachi Ltd., IBM Corporation, Microsoft Corporation, Oracle Corporation, Cloudera, Inc., InterSystems Corporation, Compuware Corporation, Embarcadero Technologies, Inc., Informatica Corporation, MarkLogic Corporation, and SAP SE.
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Data Type Outlook (Revenue, USD Million, 2021-2026)
- First Party Data
- Second Party Data
- Third Party Data
Data Source Outlook (Revenue, USD Million, 2021-2026)
- Web Analytics Tools
- Mobile Web
- Mobile Apps
- CRM Data
- POS Data
- Social Network
- Others
End-Users Outlook (Revenue, USD Million, 2021-2026)
- Ad Agencies
- Marketers
- Publishers
Regional Outlook (Revenue, USD Million, 2021-2026)
North America
- The U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Spain
- Italy
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Australia
- Rest of APAC
Central & South America
- Brazil
- Argentina
- Rest of CSA
Middle East & Africa
- Saudi Arabia
- UAE
- Rest of MEA
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