What's your unique value proposition? What makes you the best consultant for the job? What makes you stand out amongst other consultants in your industry, right? What makes you different? Nail that down, right? That's so key so that you stand out in the crowd. Make sure that's clear on your web site, on your social media profiles, maybe within all the content that your creating, you touch on that real quick at the beginning or at the end, that one piece could be really powerful in getting the business versus somebody else.
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